Executive Summary
MDTrade Supermarket CO.LTD; is standard and licensed Supermarket business that will be located one of the largest residential area in Juba, South Sudan. We will serve the nearby residential community with all that Supermarket needs. MDTrade Supermarket CO. LTD; will focus on providing wide range of durable and non-durable goods at affordable prices. These products will come from in different brands and from top manufacturers around the world. We are well aware that there are several large and small chains of Supermarket and retail outlet all around Juba, South Sudan. And that is why we spent time and resources to conduct a thoroughly feasibility studies and market survey so we can be well-prepared to offer much more than our competitors will be offering. Apart from retailing the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Juba. We know that our customers are the reason why we are in business which is why we will go extra mile to get them satisfied when the visit our Supermarket store and that will make our loyal customers ambassadors for MDTrade Supermarket CO.LTD. Our supermarket will also include a home of section that will sell cleaning products household essentials and beauty products. Mission statement; the purpose of establishing a Supermarket business is to deliver wide range of goods and products from top manufacture and to provide unique service to our customers. Vision statement; our vision is to become one of the leading brands in the Supermarket and retail industry in Juba, South Sudan, we will do this through innovation that meets the need of 21st century and beyond. Business structure, MDTrade Supermarket do not intend to start a supermarket business like individual business around the corner; our intention of starting a Supermarket business is to build a standard and one stop Supermarket outlet in Juba, South Sudan. MDTrade Supermarket is developed and grow profitable business with a goal of being a huge business that will attract stockholders and investors around the world. MDTrade Supermarket CO.LTD; is family business founder by James Bol Ariath and his immediate family members, the founder has two business degrees, leadership skills and exceptional experience to run the organization. MDTrade Supermarket will hire management team that has a track record of success in academic, Supermarket and retail outlet. SWOT analysis, we are well informed that there are a several Supermarkets and retail outlet all around Juba, South Sudan. We have conducted a unique SWOT analysis for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that available to mitigate our risks and be welled equipped to confront our threats.